DCHP-2

Canadian Tire money DCHP-2 (May 2016)

• n.

  a cash-value loyalty program by Canadian Tire (see Image 1).

  Type: 1. Origin — Canadian Tire money is given out for cash purchases in Canadian Tire stores. For a certain amount of dollars spent one receives a number of "cents" that can be used towards the next purchase. It was introduced in 1958 in company-owned gas bars and from 1961 in its retail stores (see Canadian Tire reference). Canadian Tire money has a near-universal recognition rate among the Canadian population.